New feature: Captcha rate for advertisers

Since we are not pay-per-click advertising network, fake clicks don't affect advertisers' expenses. But they distort advertisers' statistics, that is why we implemented a new feature that enables our advertisers to filter out bot generated clicks via captcha.

Advertisers can specify the Captcha rate for their campaigns:

The default value is 0, but if you want to check all the visitors before they arrive to your site, you can set it to 100%.

Although some people might refuse to pass the captcha, we don't expect significant decrease of conversion since this kind of captcha is usually easy to pass. Here is how it looks like:

We expect a significant decrease of unique clicks registered by our servers because they will be filtered out by captchas.

New feature: Wanted Daily Income (was Min Daily Income)

Update 2015-09-17: in order to prevent confusion, we renamed Min daily income to Wanted daily income, everything else in this article should be valid.

Publishers

We developed a feature that enables publishers to indirectly set the minimum price of their traffic by specifying the Min daily income parameter.

It doesn't automatically increase publishers' earnings but it increases their chances to earn affiliate rewards. If ad unit's earnings are lower than Min daily income then a share of its impressions will be used to display free affiliate ads:

affiliate share = Max(0, 1 - average income / min daily income)

Advertisers compete for free affiliate impressions by rewarding the sources of converting traffic.

If Min daily income is too high then most of the traffic will go to affiliate programs while the remaining traffic will become too expensive for advertisers.

If Min daily income is too low then the price of the traffic will be determined solely by market forces, no affiliate ads will be shown for free.

The default value is 0.00001000 Ƀ, so for new ad units 100% of impressions go to affiliate programs until they get paying advertisers.

Advertisers

Advertisers can set Max CPM parameter to exclude ad units with expensive traffic from their campaigns.

Please keep in mind that:

• CPM is volatile and counted based on the globally-unique impressions;
• average CPM is expected to be much lower than Max CPM;
• your daily budget will not be fully spent if there is no enough traffic that satisfies your criteria.

If you don't want to worry about price and quality of traffic then find out how you can get free traffic and pay only after it converts.

Receive free traffic, pay after it converts

In order to better monetize our publishers' traffic we are willing to deliver some of it for free! What we need in return is your commitment to track and reward publishers that bring customers to you.

If you want to receive free traffic, please follow these instructions:

1. Create an advertising campaign with a daily budget of 0
2. In campaign's settings enable Goal tracking and customize URL Suffix as you need.
   

New feature: revenue sharing model

Anonymous Ads uses amount of globally unique impressions as a major metric to determine publisher's share of advertising budgets.

If ad unit doesn't generate globally unique traffic, its share is 0 and it displays only our default "Your ad here" ad (that is useless in this case anyway).

We decided to change this behaviour and to display ads for affiliate programs instead. They are still displayed for free but at least there is a chance that they earn affiliate rewards.

Thus advertisers can get traffic for free and pay for real customers only.

If you are an advertiser who is interested in such a model - please drop an email to support@a-ads.com.

Language detection algorithm changed

According to current stats ~80% of visitors are English speaking, but only ~20% of them originate from English speaking countries.

We decided to increase the accuracy of our language detection mechanism. New algorithm ignores Accept-Language setting if it not consistent with geoip data.

The stats accuracy is expected to gradually improve over the next 7 days.

Search of ad units in catalog, automatic ban of phishing/malware ads, improved geo-filters and IP counters

1. Advertisers can search ad units in the catalogue (and in their campaigns' targeting tab as well).  
2. Google Safe Browsing Lookup API is used to automatically ban malicious ads.
3. Our geo-filtering mechanism is still extravagant but at least it prevents advertising budgets from being spent on ad units that have less than 30% of traffic from the wanted countries now.
4. Unique IPs expire in 24 hours from their occurrence (not at midnight as it was before).

Improvement: simplified creation of advertising campaign

We have developed a new interface that makes it trivial to create a simple advertising campaign.

1. Click "Create Ad" button on our main page https://a-ads.com
   
2. Fill the form, set daily budget and click "Create Campaign"
   
3. Voilà, your campaign has been created!
   
   Now you can save your access data, set refund address and subscribe to campaign events notifications.
   Advanced parameters are available on the created campaign's page.