Monday, October 10, 2016

A change in our policy: the number of ad units per page limit or how many ad units are allowed

After a careful consideration we are announcing a slight alteration of our policy which we believe will affect only a fraction of our publishers.

Starting from October 2016 we now only guarantee that only up to three ad units per page will be served to the visitors of your website and here's why.

Unlike other advertising networks, A-Ads doesn't pay merely for impressions or for clicks: we consider globally unique impressions within our entire network. It becomes obvious then that having more than several ad units per page doesn't make a lot of sense from the financial point of view: additional ad units might not necessarily bring your additional earnings.

Secondly, we've had a number of publishers who placed literally dozens of dozens of ad units per page in a hope that extra ad units would proportionally increase their earnings and of course that hadn't helped their cause. Consequently our servers bore a very substantial computational burden and it jeopardized our operations.