Wednesday, March 18, 2015

New feature: revenue sharing model


Anonymous Ads uses amount of globally unique impressions as a major metric to determine publisher's share of advertising budgets.

If ad unit doesn't generate globally unique traffic, its share is 0 and it displays only our default "Your ad here" ad (that is useless in this case anyway).

We decided to change this behaviour and to display ads for affiliate programs instead. They are still displayed for free but at least there is a chance that they earn affiliate rewards.

Thus advertisers can get traffic for free and pay for real customers only.

If you are an advertiser who is interested in such a model - please drop an email to contact@a-ads.com.

Thursday, March 12, 2015

Language detection algorithm changed

According to current stats ~80% of visitors are English speaking, but only ~20% of them originate from English speaking countries.

We decided to increase the accuracy of our language detection mechanism. New algorithm ignores Accept-Language setting if it not consistent with geoip data.

The stats accuracy is expected to gradually improve over the next 7 days.

Wednesday, February 11, 2015

Search of ad units in catalog, automatic ban of phishing/malware ads, improved geo-filters and IP counters

  1. Advertisers can search ad units in the catalogue (and in their campaigns' targeting tab as well).  
  2. Google Safe Browsing Lookup API is used to automatically ban malicious ads.
  3. Our geo-filtering mechanism is still extravagant but at least it prevents advertising budgets from being spent on ad units that have less than 30% of traffic from the wanted countries now.
  4. Unique IPs expire in 24 hours from their occurrence (not at midnight as it was before).

Tuesday, November 18, 2014

Improvement: simplified creation of advertising campaign

We have developed a new interface that makes it trivial to create a simple advertising campaign.

  1. Click "Create Ad" button on our main page https://a-ads.com
  2. Fill the form, set daily budget and click "Create Campaign"
  3. VoilĂ , your campaign has been created!

    Now you can save your access data, set refund address and subscribe to campaign events notifications.
    Advanced parameters are available on the created campaign's page.

Wednesday, October 22, 2014

New feature: publishers can ban advertisers

We've implemented a simple feature to give publishers more control over ads that are being displayed on their ad units.

Publishers that specified withdrawal address upon ad unit creation can sign in and ban ads they dislike.


Banned campaigns will stop spending money on ad units that banned them and thus their share of traffic will gradually decrease down to 0 (it may take about an hour).

Sunday, August 10, 2014

Why am I not paid for clicks? What is unique impressions? How do I earn more?

I have generated so many clicks, why am I not paid for them?

We are not pay-per-click or pay-per-impression network. We just allocate advertiser's money on publishers' ad units with respect to their unique impressions.

Advertisers get a share of impressions from ad unit in proportion to amount of money spent on it (see how it works on ad unit's campaign page, e. g.: https://a-ads.com/ad_units/1/campaigns).


What is unique impression?

Unique impression is an impression generated from IP address that is unique in the scope of the whole advertising network during a day.

If a site visitor saw any a-ads banner anywhere today, s/he can't generate a unique impression till tomorrow. If there are several ad units on the same page, only one of them can receive a unique impression (the one that loads first).

The average ratio of unique/non-unique impressions is about 1:50 currently, but it varies greatly from site to site. Most impressions are not unique but it is not important since all publishers are in equal position.

If your site generates unique impressions daily then you get a share of expenses of our advertisers and display their paid ads.

Otherwise we display affiliate ads for free and you get paid only when they attract customers to Anonymous Ads or its advertisers.

How do I earn more?

Put your ad unit on a visible place. If your ad unit has a reasonable CTR then it is likely to earn more. Moreover every ad unit has "Your ad here" link that may increase your income.
Every publisher that attracts paying advertisers receives half of the fees collected from them (see them in the ad unit's rewards tab, e. g.: https://a-ads.com/ad_units/1/goals).



You can put many ads on the same page if you want, but as explained above, it won't automatically increase your income.

However it might increase your income if you attract paying customers to Anonymous Ads or its advertisers.

Friday, August 8, 2014

New features: campaign/ad unit removal; more accurate number of active campaigns

Users that use Bitcoin address to sign in can remove their objects now (this feature is meant for convenience, we don't actually remove the data from our database yet, nor we consider it to be secret).

Also we modified the algorithm that calculates amount of active campaigns. Since yesterday we don't count campaigns that didn't spend a satoshi during last 24 hours even if their balance is positive. Thus the number of active campaigns is lower and more accurate now: