Sunday, July 27, 2014

Why is Anonymous Ads good for advertisers?

No registration

You don't need to spend your time entering useless data about yourself, and we can't leak it or spam you. Just find or create an ad, start a campaign and deposit money (bitcoin only).

Cheap traffic

Yes, we have lots of cheap traffic. Often bitcoin-related traffic. Sometimes insanely cheap traffic. And yet it generates sales.

Wide coverage

We have thousands of sites and serve ads to ~1M globally unique IPs daily. You may receive more traffic than we show on your campaign's stats page since we show only globally unique IPs there.

Predictable expenses

Set your daily budget, we'll distribute them among ad units with respect to their traffic and your targeting.
Your expenses depend on you, amount of traffic you receive depends on market situation.

Don't pay for fake clicks

We are not pay-per-click or pay-per-impression network. Publishers don't have financial incentive to fake clicks and you don't pay for them.

Transparency

You can see our global stats, stats of other advertisers, stats of ad units. We have nothing to hide.

Control

You have control over your advertising campaign. Advertise everywhere, or limit your campaign to particular categories, sites, ad units. Track and ban ad units you don't like.

Goal tracking and Affiliate marketing

You can track which campaign and ad unit brought a visitor to you. You can reward efficient ad units for buyers they attracted (thus increasing your share of their impressions). If you do so, you will be listed here thus creating additional incentive for publishers to show your ads and share your links.

Warning

Please don't advertise scams, or you may loose your money.

Saturday, July 26, 2014

How to get cheap traffic with Anonymous Ads?

Currently our average CPM is quite low, it is ~0.0002 btc (~0.12 usd) per 1000 of unique IPs. So you are quite likely to receive a lot of cheap traffic unless you restrict yourself to a subset of overpriced ad units or set an inadequately high daily budget.

If you want to run a massive advertising campaign and get as much traffic as possible for cheap, here is a simple scenario for you:

1. Add "All traffic" to your campaign

2. Set Quality range to [0..1]

3. Set daily budget to 0.015 btc/day (~10 usd/day), deposit 0.15 btc (for 10 days)

4. Get cheap traffic! And remember to come back in 10 days since we have no means to notify you about depleted balance.

In this scenario you get a share of traffic of every publisher of Anonymous Ads. Perhaps you'll receive a lot of bot traffic, but it doesn't mean you won't receive real visitors too. Make sure your site handles the load (if it doesn't - reduce the daily budget).

Please see the stats of one of our advertisers that follows this strategy:
Just couple days ago this advertiser received 15M impressions from over 250K IPs and 7K clicks from 3K IPs per day for only ~10 usd! Numbers fluctuate, but the average CPM is still several times (or orders of magnitude) lower than in other advertising networks.

But you can get even cheaper traffic if you want.

Currently ~20% of our traffic is non-English (Chinese, Spanish, Russian, etc), but we almost don't have non-English advertisers. Hence advertising campaigns in those languages may generate even cheaper, almost free traffic.

Warning regarding traffic price


Please note that Anonymous Ads doesn't guarantee any specific CPM. You may expect a certain value, but it may fluctuate significantly, it may even became insanely high. More bitcoins advertisers spend - higher the CPM. More traffic publishers generate - lower the CPM. Traffic price depends on targeting and market conditions.

Warning regarding ad moderation policy


Please abstain from advertising scam sites, or you may loose your money.

Tuesday, July 15, 2014

Fees reduced for 1 week

We had a technical problem that prevented our advertisers' money from being spent on advertising and thus reduced our publishers' income during 12th-13th of July.
We decided to compensate the drop in publishers' earnings by reducing our fees for 7 days.

Normally we take 20% of advertisers' budgets as fees, that is equivalent to 25% of publishers' income. Today we temporary reduced it to 2.5% of publishers' income, thus our publishers should earn 22.5% more and get compensated by the end of 22th of July.

Brief overview of the latest improvements

We have released the following improvements:


  1. Results of a site-wide search can be filtered by object type.
  2. Convenient search of existing ads upon campaign creation.
  3. Advertisers can change ads of existing campaigns.
  4. Advertisers can edit their targeting and filter ad units by quality (see Quality range parameter).
  5. Our moderators classify publishers' sites by category and quality (normally within 24 hours of ad unit creation). 

Tuesday, April 22, 2014

What is Ad Unit?

In Google AdSense ad unit is a set of ads displayed as a result of one piece of the AdSense ad code.

In Microsoft Bing it is the space in an application where ads are displayed.

In Anonymous Ads it is pretty much the same: an advertising space, a source of traffic, that has its own ID and parameters associated with it.

Ad Units are the key elements of our advertising network. Since we don't collect much information about visitors, our targeting is mainly based on ad units. Advertisers select ad units for their advertising campaigns either manually or by choosing the desired sites and categories.

Publishers specify what kinds of ads should not be displayed on their ad units (e. g. they can forbid NSFW or gambling ads, or disallow graphical banners).

If ad unit matches campaigns then it will get money from them and display their ads.

There are 2 types of ad units in Anonymous Ads: ad units of type "Site" and ad units of type "Anonymous".

Sites


Ad units of type "Site" have Site URL parameter that specifies the publisher's page with our code embedded (it may be embedded into many pages, but we need to know at least one exact URL to check if it is there).

Our bot visits publisher's page time to time and estimates the probability that our code is there. This estimated probability is denoted as "Health". It may take several days before the estimation becomes accurate.

We may also visit the site manually and set appropriate categories for it if we like it.

Anonymous


We don't now much about ad units of type "Anonymous". They can be embedded anywhere (browser extensions, mobile applications, sites, etc) and they have a description that is supposed to give a hint about origin of traffic. But usually we can't check whether description is correct or not, so anonymous ad units tend to stay in the "Unknown" category forever unless we see a convincing evidence that it should belong to some other category.

CPM for the "Unknown" category is usually much lower than for any other category.

Sunday, April 20, 2014

Fixed issues with creation of advertising campaigns

Today we discovered that due to technical issues some advertisers might not be able to upload banners and create advertising campaigns. We have investigated and fixed these issues, everything should work now.