PublishersWe developed a feature that enables publishers to indirectly set the minimum price of their traffic by specifying the Min daily income parameter.
affiliate share = Max(0, 1 - average income / min daily income)
Advertisers compete for free affiliate impressions by rewarding the sources of converting traffic.
If Min daily income is too low then the price of the traffic will be determined solely by market forces, no affiliate ads will be shown for free.
The default value is 0.00001000 Ƀ, so for new ad units 100% of impressions go to affiliate programs until they get paying advertisers.
AdvertisersAdvertisers can set Max CPM parameter to exclude ad units with expensive traffic from their campaigns.
- CPM is volatile and counted based on the globally-unique impressions;
- average CPM is expected to be much lower than Max CPM;
- your daily budget will not be fully spent if there is no enough traffic that satisfies your criteria.